The area of marketing known as “Digital Marketing” is the use of the Internet and online-based digital technology, including smartphones, desktop computers, and other digital media and platforms, to advertise goods and services.
This covers text and multimedia messaging as well as social media, web-based, email, and other marketing channels.

Increasing brand awareness—the degree to which consumers and the general public are aware of and familiar with a specific brand—is one of the main goals of contemporary digital marketing.
Increasing brand recognition is crucial for digital marketing as well as for marketing in general since it affects how consumers perceive brands and make decisions. The essay “Impact of Brand on Consumer Behavior” from 2015 states.

As seen by recent trends, companies and digital marketers are placing a higher priority on brand awareness and are devoting more of their resources than in the past to building brand recognition and recall. According to a 2019 Content Marketing Institute report, 81% of digital marketers have spent the previous year trying to increase brand recognition. According to a different survey conducted by the Content Marketing Institute, 89% of B2B marketers now place a higher value on raising brand recognition than on boosting sales.